Professional makeup artist Ida Roseman has launched a new beauty product for achieving the same flawless skin perfection in person as photo app editing tools create digitally. All-Body head to toe perfecting makeup for fair to medium skin tones offers an alternative to self tanners, bronzers and airbrush makeup applications. 



Ida Roseman
Co-Founder & Chief Creative OFFICER

Ida is a 20 year fashion industry
and celebrity makeup artist to an
elite list of clientele.

Idais the makeup artist of choice for an impeccably chic celebrity clientele including Carolina Herrera, Caroline Kennedy, Sarah Jessica Parker, Edie Falco, Tamera Mowry, Candice Swanepoel, Nina Agdal, Kate Upton, Elle Macpherson, Brooklyn Decker, and many more. 

She’s also worked with musical icons such as Mariah Carey, Gavin Degraw and Marc Anthony, as well as actors Lorraine Bracco, Ice T and Carmen Electra, to name a few. 

Ida’s effortlessly elegant aesthetic, combined with her superior ability at creating a more natural look, has proven her the favored artist of countless celebrities for their appearances in film, television, commercials, national talk shows and on the red carpet.

Top fashion editors have selected Ida’s work to grace the pages of nearly every major U.S. fashion publication, including Vogue, Vanity Fair, W, Harper’s Bazaar, Town & Country, Marie Claire, People, Glamour and Cosmo, and many more.